Endings and Beginnings

Endings and Beginnings

Have you heard of the neutral zone?

It’s the middle stage in a transition.

It’s the uncomfortable lull in which you can’t go back, nor can you move forward. Metaphorically it’s a period of gestation that precedes a re-birth.

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Are You Easing Your Way Into The New Year?

Are You Easing Your Way Into The New Year?

Happy New Year! It feels like a fresh start and a new beginning. We’re filled with so much anticipation and like a race horse we’re ready to go off to the races to achieve our goals we carried over from the previous year, vowing that we must achieve them, as well as any resolutions we made for this year. After all it’s a clean slate.

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It’s Not Enough To Learn The Lesson

The failure of my crowdfunding campaign helped me understand that I was missing a key element and that was connection with my community. For the past few weeks I have been pouring over books on marketing, planning my social media posts, reviewing data, honing in on my demographics pain points and solutions, focussing on the value I offer and tweaking where necessary.

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