Endings and Beginnings

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Endings and Beginnings

Have you heard of the neutral zone?

It’s the middle stage in a transition.

It’s the uncomfortable lull in which you can’t go back, nor can you move forward. Metaphorically it’s a period of gestation that precedes a re-birth.

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It’s Not Enough To Learn The Lesson

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The failure of my crowdfunding campaign helped me understand that I was missing a key element and that was connection with my community. For the past few weeks I have been pouring over books on marketing, planning my social media posts, reviewing data, honing in on my demographics pain points and solutions, focussing on the value I offer and tweaking where necessary.

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For Every Ending There Is Always A New Beginning

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For Every Ending There Is Always A New Beginning

After 2 days of travelling with a 6-hour layover in Toronto and a 12-hour layover in Dublin I finally landed at Newquay airport in Cornwall. I was tired, hungry and cold, the temperatures were below seasonal and I had plans of taking a warm shower and curling up in bed.

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